Let GNRTN be your one stop for fine jewellery, tying the latest designer trends into exceptionally beautiful pieces - delivered at a price point that fits any budget.

Based in Los Angeles and founded by a family of local fine jewelers, their expertise and love for beautiful pieces is evident through their years of experience in delivering high end pieces to markets across the globe.

Generation implies perpetuity, a connection that’s timeless and last forever. It expresses a unique lifestyle choice, elegance and appreciation for beauty that’s passed on from generation to generation.

We believe that the design of a product should not be compromised by its price point. All of our pieces are customisable, once you pick your favourite design we make it easy to adjust the style to accomodate for your favourite metal, stone or finish.

As we exist in a fast paced market where trends are constantly evolving, at GNRTN we are committed to offering our community with timeless pieces that are guaranteed to be on be tend. We have our eyes and ears glued to every level of the artisan jewellery industry and are constantly working to develop new product for you so you never have to stay out of style.